top of page

moov
artist: Tyson yoshi, Gareth T.

campaign, concert

2023
ART DIRECTION~SOCIAL MEDIA

Developed a visually striking, minimalist poster design that leverages an arcade game-inspired visual identity, strategically blending nostalgic 90s aesthetics with the dynamic energy of two contemporary artists.
The design creates a provocative visual tension by juxtaposing retro gaming iconography with modern artistic sensibilities.

To amplify the promotional narrative, the concert was conceptualized and reimagined as a stylized 2D game interface, directly referencing the iconic "Street Fighter" aesthetic, thereby transforming the traditional concert promotion into an immersive, interactive visual experience that communicates themes of play, competition, and unbridled excitement.

MOOV INSTAGRAM POST - TYSON YOSHI x GARETH T.

case [7]

GTxTY_1920x1080_end flip.jpg
bottom of page