Cupping room
filmed by: Visual matters
Art direction: Cathy Chung, Sherlock cheung

Art direction

2023

Developed a comprehensive creative direction and storyboard for Cupping Room's promotional video,
strategically guiding the visual narrative and aesthetic approach to effectively showcase the brand's unique product lineup and core brand identity.
The project involved conceptualizing a compelling visual story that captures the essence of the brand,
translating marketing objectives into a cohesive and engaging visual experience.